Accounting School, Anhui University of Finance and Economics, Bengbu, Anhui, China. College of Business Administration, Anhui University of Finance and Economics, Bengbu, Anhui, China.
Based on the investigation of financial fairness perception and donation intention of individual donors in non-profit organizations (NPOs), this paper uses structural equation model to analyze the impact of individual donors' financial fairness perception on donation intention. The results show that individual donors' perceptions on financial result fairness, financial procedure fairness and financial information fairness all have positive impact on
donation intention; among which the perception on financial result fairness only has direct impact on individual donation intention, while the perceptions on financial procedure fairness and financial information fairness have direct and indirect impact on individual donation intention.
Study details
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eng
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Bibliographic data from MEDLINE®/PubMed®, a database of the U.S. National Library of Medicine
